Jaclyn Salem

Innovation Project Deliverables

A sample of deliverables that I have designed for various client projects at Kantar.

Clients include: (but may not be shown here for brevity purposes): Mastercard, Millercoors, Mac Cosmetics, Clorox, Nestle, Ford, Land O' Lakes, H&R Block, Fifth Third Bank, United Health Group, etc.


Project Hubble

A high-design "Future Playbook" mapping out a client's roadmap to future success. The book details Consumer Trends, Macro Trends, Future Dynamics (hypotheses extrapolated from the consumer and macro trends), and Generational Profiles— a lens for how the insights will play out amongst each generational group.