Jaclyn Salem

Innovation Project Deliverables

A sample of deliverables that I have designed for various client projects at Kantar.

Clients include: (but may not be shown here for brevity purposes): Mastercard, Millercoors, Mac Cosmetics, Clorox, Nestle, Ford, Land O' Lakes, H&R Block, Fifth Third Bank, United Health Group, etc.

Future Playbooks

(many clients)

A "Future Playbook" maps out a client's roadmap to success. The book typically details Drivers of Change, Consumer Trends, Macro Trends, tailored Future Dynamics (hypotheses extrapolated from the consumer and macro trends). These are a few snapshots of the design from these projects. Clients include: Coca-Cola, Mastercard, Millercoors, Nestle, Clorox, United Health Group, Land O'Lakes, Smuckers, amongst others.